QRU
Not decoration, but pinning down who you are.
The question
QRU needed a brand that conveys simplicity, vision and strength. It was not about making something pretty, but about pinning down who they are.
Every element had to be clear, the same everywhere, and true to what the company stands for.
What I did
A bold, minimal logo in which the three letters collapse into one shape. That mark stands for working together, unity and direction.
Then carried through to business cards and stationery, because a logo that only works on a screen is only half finished.
What it delivered
QRU now has an identity that holds up at any size, from a business card to a building. And that grows with the company.
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