A site that explains what you do and brings in enquiries.
Most websites tell you what a company does but never help the visitor decide. So I do not start with the design, but with the question of who is coming, what they are looking for, and which step you want them to take.
Structure, copy, design and build from one pair of hands
Mobile first, because that is where your visitor arrives
No theme that boxes you in later, no plug-in that stops working
As soon as a company grows, things start to tangle: spreadsheets, mailboxes, separate tools and a lot of copying and pasting. Off-the-shelf software rarely solves that, because then you bend your process to fit the program instead of the other way round.
Clients, follow-up and reporting in one place
Permissions per person, so everyone sees what they need to see
Built in phases, with the most useful part first
Ideal for teams getting stuck in separate tools and spreadsheets
Selling online without being locked into a platform.
Selling through a closed platform looks simple until you want to grow: every extra feature costs a subscription, your data is locked in and your margin goes to someone else. I build a store that sits on your server.
Not every problem needs a new website. Often you already have visitors, but they drop off because the page asks too much, is too slow, or never makes the next step clear.
The same visitors, more enquiries
Keywords and copy in your customer's language
Updates, backups and monitoring, so nothing grinds to a halt
The most expensive decision is usually not the build, but building what was asked for instead of what is needed. I think along about the problem behind the question: who is the user, what is the goal, and what may it cost.
The problem first, a feature list second
Every option with its costs and consequences beside it