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What I do

Services no waffle

Five things I am strong at. All by the same person, so you never have to explain again what you said last week.

Websites

A site that explains what you do and brings in enquiries.

Most websites tell you what a company does but never help the visitor decide. So I do not start with the design, but with the question of who is coming, what they are looking for, and which step you want them to take.

  • Structure, copy, design and build from one pair of hands
  • Mobile first, because that is where your visitor arrives
  • No theme that boxes you in later, no plug-in that stops working
Ideal for anyone who wants to be found online and get enquiries Read more about websites
Platforms

Software that follows the way you work.

As soon as a company grows, things start to tangle: spreadsheets, mailboxes, separate tools and a lot of copying and pasting. Off-the-shelf software rarely solves that, because then you bend your process to fit the program instead of the other way round.

  • Clients, follow-up and reporting in one place
  • Permissions per person, so everyone sees what they need to see
  • Built in phases, with the most useful part first
Ideal for teams getting stuck in separate tools and spreadsheets Read more about platforms
Online stores

Selling online without being locked into a platform.

Selling through a closed platform looks simple until you want to grow: every extra feature costs a subscription, your data is locked in and your margin goes to someone else. I build a store that sits on your server.

  • A product structure that fits your range
  • Payments through Mollie or Stripe
  • You manage products and stock yourself
Ideal for retailers who want to sell online on their own terms Read more about online stores
SEO

Getting more out of the site you already have.

Not every problem needs a new website. Often you already have visitors, but they drop off because the page asks too much, is too slow, or never makes the next step clear.

  • The same visitors, more enquiries
  • Keywords and copy in your customer's language
  • Updates, backups and monitoring, so nothing grinds to a halt
Ideal for companies with visitors but too few enquiries Read more about seo
Strategy

Know what to build first, then build it.

The most expensive decision is usually not the build, but building what was asked for instead of what is needed. I think along about the problem behind the question: who is the user, what is the goal, and what may it cost.

  • The problem first, a feature list second
  • Every option with its costs and consequences beside it
  • A phased plan instead of a wish list
Ideal for business owners who have to make calls on budget and priority Read more about strategy

Not sure which one you need?

Tell me briefly what is going on. I will say honestly whether I am the right fit, and if not, where you should be instead.