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SEO

Optimisation, SEO & maintenance

Getting more out of the site you already have

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The problem: Visitors do not grasp quickly enough what you do, who it is for, and what the next step is.

Not every problem needs a new website. Often you already have visitors, but they drop off because the page asks too much, is too slow, or never makes the next step clear. Building a new site is then an expensive way of moving the same problem somewhere else.

I walk through your site the way a customer does: with no prior knowledge and little patience. I name where it goes wrong, and then rework the most important pages, copy and technical side.

You get a list of priorities, not a forty-page report that disappears into a drawer. And if I think nothing needs doing, I will say so.

What you get out of it

The same visitors, more enquiries Reworking the structure, copy and buttons on exactly the pages where people drop off today.
Findable in plain language Keyword research and copy that turns jargon into what a customer actually types.
Staying fast and secure Updates, backups and monitoring, so your site does not go down at the worst moment.

How it works

  1. 1 Walking the whole flow the way a customer does
  2. 2 Naming the bottlenecks and drop-off points, in order of priority
  3. 3 Settling the keywords and content structure
  4. 4 Reworking pages and copy
  5. 5 Tackling speed, the technical side and security
  6. 6 Measuring what it brings in

Who this is for

  • Companies with visitors but too few enquiries
  • Technical or niche businesses that are hard to explain
  • Owners of a site that feels dated, slow or insecure

Questions about this

Can you work with my existing website?

Usually, yes. WordPress, WooCommerce and hand-built sites are no problem. If the foundation is genuinely worn out, I will say so honestly and work out what rebuilding costs against patching on.

How quickly will I see results from SEO?

Technical fixes and better copy come through fastest. Solid rankings on competitive keywords take patience: that is months of work, not weeks. Anyone promising otherwise is selling hot air.

What does maintenance include?

Updates, monitoring, backups and small changes, so you no longer have to think about it. We agree up front what you need.

What if you think nothing needs doing?

Then I will say so. An audit that concludes your budget is better spent on advertising or on one page is a result too.

All questions and answers →

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