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Online store 2025

Apollo Watch Company

Full control over their store, including custom extensions and payments through Mollie.

Apollo Watch Company
100%under their own control

The question

Apollo Watch Company ran their store on a self-built Shopify set-up, but kept hitting that platform's walls.

They wanted to be able to do more, decide more themselves, and genuinely own their store rather than rent it.

What I did

I built a new store from scratch on WooCommerce, on their own server. That way they decide what is possible, how it looks and how fast it is.

A number of things they needed do not exist as off-the-shelf extensions, so I wrote those myself. Payments run entirely through Mollie.

What it delivered

A store that is theirs and that they run themselves. Smooth to use, with a clear brand story.

No more monthly platform dependency, and no more "that is not possible in this version".

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