I.PROJECTS BV

The question

I.PROJECTS BV installs complete electrical systems in new-build homes, apartment blocks and residential developments. They work both for private clients and for main contractors, developers and construction firms.

That is awkward, because those two groups are not looking for the same thing. A homeowner wants to know whether they can trust you with their house. A contractor wants to know whether you will hit the schedule.

And the whole range had to become clear: classic installations, home automation, charging points, home batteries, video entry and inspection. Every page had to end at a quote or a site visit.

What I did

A site with its own page per service, a story about the company, and separate sections for businesses and vacancies. That way every visitor has their own way in and nobody has to scroll past something that is not for them.

The home page opens with photos of real work and the four things they can be held to: respecting the schedule, one fixed point of contact, installations compliant with AREI, and working together for the long term.

Dark blue and bright blue, consistent across the whole site. Clear buttons to a quote or a site visit everywhere, plus a WhatsApp entry for anyone who just wants to ask something quickly.

What it delivered

Every service is explained on its own page, and you are a few clicks from a quote request or a site visit.

Homeowners, contractors and developers each find their own information. And the site finally looks like a company with ten years behind it and more than five hundred projects.